A part of the launching - campaign of LEVI'S COOLMAX, we also held a challenge-competition that in-line with media gathering concept, that is Parkour and Freerunning. Highlighting the intense fun within the product benefit, which is THERMOCOOL ™ technology and also fiber which gives a cool effect.
Held on 2 cities, Jakarta and Bandung. LEVI's PARKCOOL CHALLENGE gets good response from all participants and the visitors on the venue was held.
